We had to be biased about this first feature! Elizabeth is the founder and Design Director of MMABON’ Clothing Limited, a Customised Apparel Business located in Lekki Phase 1, Lagos. The Business currently caters to Businesses, Schools, Groups and Families.
Her professional background is Law. She was called to the Nigerian Bar in 2004, bagged a Masters Degree in IT and Telecommunications Law in 2006 and became a Certified Mediator in 2016. Sketching, graphics designing and selling clothes came naturally to her and she dabbled into Tshirt Printing as a ‘part-time hobby turned side-business’ in 2008. When it became clear that the business had started turning over some serious orders, she took time off Law Practice in 2012 to bond Production Staff with order-taking, processes and systems but never went back. She insists she is a Lawyer first above everything else and secretly nursed the intention to go back to Practice up until 2015.
Her current challenges in the Industry are sub-standard local fabric, building up productive staff and power overheads. She is married with one daughter. She insists she is tough + sensitive, detailed and writes down almost everything. She stumbled her way through the industry, is self-taught on most of the business’ printing techniques and is on a journey to build a Lifestyle Tshirt Brand with strong presence in West Africa.